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The Product Design Studio was founded by Felipe Bezerra and André Gurgel in Natal (RN), in 2012, when they decided to join the great affinity in the creative sphere. Felipe Bezerra was born in Natal in 1970, he is an architect graduated from UFRN and also runs the Felipe Bezerra Architects office since 2000. André Gurgel is a designer with specialization in three-dimensional graphic design and product visualization. He was also born in Natal in 1988. , and runs the computer graphics studio VirtuaCG. The name is inspired by the namesake song of King do Baião, Luiz Gonzaga, who was one of the most complete, important and inventive figures of Brazilian popular music. It represents Northeastern culture, a trait marked by the irreverence of the studio's creative design. With the association and the idea of the creators in mind, he has collected several awards around the world since then.